For this class project, we chose companies we wanted to focus on all term and, through research and design, re-brand  the company. I chose my favorite bakery in Portland called Sweetheart St. Johns. This company does not have a store front and is run by one woman and her husband. They have pop ups all over the city and make specialty cakes and pastries. Most of her marketing and sales are through Instagram. Keeping this in mind, I created a logo set that would work well on social media and on collateral. I wanted to keep her logo hand-drawn and quirky to fit the Portland scene. Since Instagram is so heavily ingrained in her brand, square imagery and Polaroids are a theme in my brand book and brand displays.